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| Overview of the Industry |
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- The sporting goods industry is a modern consumer goods industry devoted to all aspects of fitness, health and wellness, including individual activities and sports as well as competitive team sports.
- Currently a $52 Billion industry* (Source: National Sporting Goods Association), the sporting goods industry continues to grow exponentially, due to consumer needs for activity and fitness in a rapidly growing sedentary society.
- Top brands in the business include many household names, such as Nike, adidas, Callaway, Converse, Spalding, Prince, Coleman and Under Armour, as well as many dynamic companies which are specialists and market leaders.
- Increasingly, the business is global. Most of these brands do business around the world, and more than 60 industry companies are publicly traded, including Nike, Under Armour, Hibbett Sports, Dick’s Sporting Goods., etc.
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