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OVERVIEW OF THE INDUSTRY
CAREER OPPORTUNITIES IN THE INDUSTRY
Opportunity
Career Paths
ADVISORY COMMITTEE
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VIDEO
Career Paths
in the Industry
Vendor Sales
Take product into retail
Sales Support
Field Sales
Regional Manager
National Sales Manager
VP Sales
Product Management
Responsible for managing a product from inception to launch to profitability.
Work with R&D and marketing to bring product to market
Work with field sales to get product to retailers.
Marketing
Packaging
Branding
Advertising & Collateral Materials
Endorsements and Affiliations
Retail Support
Design & Development
Industrial Design
Evaluate Innovative Materials
In House and Third-Party Testing
Field Testing
Retail Management & Operations
May start as an on-floor associate
Store manager – responsible for boosting sales and training
Regional manager and field operations
Retail Merchandising & Marketing
Start as buyer for one category
Take on responsibilities for buying and merchandising several categories
Category Management
Senior Merchandising Executive