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OVERVIEW OF THE INDUSTRY
CAREER OPPORTUNITIES IN THE INDUSTRY
Opportunity
Career Paths
ADVISORY COMMITTEE
RESOURCES
VIDEO
Career Paths
in the Industry
 
Vendor Sales
  • Take product into retail
  • Sales Support
  • Field Sales
  • Regional Manager
  • National Sales Manager
  • VP Sales
Product Management
  • Responsible for managing a product from inception to launch to profitability.
  • Work with R&D and marketing to bring product to market
  • Work with field sales to get product to retailers.
Marketing
  • Packaging
  • Branding
  • Advertising & Collateral Materials
  • Endorsements and Affiliations
  • Retail Support
Design & Development
  • Industrial Design
  • Evaluate Innovative Materials
  • In House and Third-Party Testing
  • Field Testing
Retail Management & Operations
  • May start as an on-floor associate
  • Store manager – responsible for boosting sales and training
  • Regional manager and field operations
Retail Merchandising & Marketing
  • Start as buyer for one category
  • Take on responsibilities for buying and merchandising several categories
  • Category Management
  • Senior Merchandising Executive